Customer journeys are complex due to presence of multiple channels, media, and  touchpoints. The ongoing increase in the variety of paths to purchase has made managing customers and creating an excellent customer experience more difficult for firms. 

This annual invitation-only conference invites experts in the field to share and discuss high-quality empirical research on these matters.

 

Registration for the Customer Journeys in a Digital World 2025 Conference in Groningen, June 25-27 2025. The registration fee covers participation in the conference, the welcome reception, the social event, and the conference dinner.