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Publishing and sharing products

Once you have created a product with Santu you can sell it anywhere you want by publishing and sharing its buy now and information links.

Publishing

Once you have created a product , you can publish it simply by clicking on the Publish button, instead of saving it.

This will save and publish the product at the same time.

In the product list a published product has a green eye below the checkbox.

If the eye is red the product is hidden.

To publish a hidden product you can also simply click on the red eye to change its status.

Once a product is published it can immediately be purchased and will also be listed in your Santu store.

Sharing products

Sharing your product simply means to make it accessible to as many customers in as many places as possible.

You can share your product anywhere you want:  on your websites, blogs, Facebook, Pinterest, emails, SMS, radio, magazines, TV and more.

A product can be shared as soon as it has been published.

After publishing a product you will see a new share button in the  My product list for the product.

To share it simply click on the Share button for the product.

There are two types of share links: Buy now buttons and links and More details buttons and links.

Buy now buttons and links

These links when used will add the product directly to the shopping cart, for the fastest checkout experience. Customers will only see the product details page, if it is required to select some attributes or options.

They are great, if your customer is ready to buy and has all the information required to make a decision. For example maybe the information is already included in your advertisement or on your website. By adding the product immediately to the shopping cart they help you to improve your conversion rate. Whenever you call to action is to buy the product, you should use these links and buttons wherever you can.

More details buttons and links

The links go to the more details page of a product, where a customer can find out more about it. These links are useful if you believe a customer needs more information before being able to make a buying decision.

How to share

Once you click on the share button for a product, a pop-up window appears which gives you access to the share links for the product.

The tabs at the top of the share window a lady to select the type of link you want to use.

Sharing on social media

Please read the information on sharing products above to locate the Share button for your product.

Click on the Share button.

Choose to share the buy now button or more details button by clicking on the appropriate tab at the top of the pop-up window.

Then click on the required social media icon and follow instructions. Via Add This you have access to more than 300 social media networks.

Sharing on Facebook

Please read the information on sharing products above to locate the Share button for your product.

Click on the Share button.

Choose to share the buy now button or more details button by clicking on the appropriate tab at the top of the pop-up window.

Now click on the Facebook button to share the product on the Facebook timeline.

You can also add your whole Santu store to Facebook with the Integrate your store  function.

Sharing on existing websites and blogs

Please read the information on sharing products above to locate the Share button for your product.

Click on the Share button.

Choose to share the buy now button or more details button by clicking on the appropriate tab at the top of the pop-up window.

Sharing is now a simple copy and paste action.

Visual editor

If you are using a visual editor you can copy the Buy Now button provided onto your page. Click on the button to select it. Then use the CTRL/C button on your keyboard to copy it and then CTRL/V to paste it into your editor. In almost all visual editors the button image will be copied with the buy now link. When a customer now clicks on this button, your product will be added to your Santu shopping cart.

Other editor

If your editor does not support copying and pasting the visual button or text link, simply copy the Link address and use it to create a link on your website or blog – just like any other link.

Sharing via television or printed media

Please read the information on sharing products above to locate the Share button for your product.

Click on the Share button.

Choose to share the buy now button or more details button by clicking on the appropriate tab at the top of the pop-up window.

Copy the link provided in the Print, radio, TV field and display it in your print or TV ad or announce it on radio.

Any customer who copies the link into their browser or mobile phone will immediately add the product to your shopping cart.

You can also display the Qr code provided in the pop-up share window on TV or in printed media to allow users with a mobile phone and QR reader to buy even faster.

Sharing via radio and SMS

Please read the information on sharing products above to locate the Share button for your product.

Click on the Share button.

Choose to share the buy now button or more details button by clicking on the appropriate tab at the top of the pop-up window.

For radio and SMS the WWW link is usually the most suitable one.

Add a link to the SMS you want to send out. Customers can then click on the link in the SMS to add the product to your shopping cart or to find out more about the product.

For radio simply announced the link as part of your radio advertisement.

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